This newsletter is intended for an audience of a large demographic. Therefore, the images and graphics included needed to cater to this. The main image in this design is the background in the header on both pages. 'Text by itself, no matter how well crafted, is not always enough to create a well-designed item' (Williams, 2015). The heading and slogan would not have been strong enough on their own, so by adding the background graphic, the header design is strengthened. It is also relevant to the intended audience as it is splashed of colourful paint, which is not specific to a certain demographic, but rather appealing to a wide audience. There are three images placed under subheadings throughout the article. All three images have the correct colour pallet that work well with the header background, are relevant to the newsletter, and are appropriate for a wide demographic. All images were chosen for their use of colour. The strong colour pallets that are presented in the images draw viewers’ attention to the specific articles and 'helps direct the reader’s attention around a page,' thus establishing visual hierarchy (Williams, 2015). Although there is no actual text that these selected images support, it does communicate ideas of what might be included in the different subheadings. The images are all art-related however not specific to an induvial topic, therefore catering to the wide demographic.

 

To support the images in this article, shapes have been utilised to create an effective page structure and balanced the colour throughout the page. Two rectangle shapes going down and across the page, help connects different elements on the page. For example, the slogan is connected to the header through the shape running across the page. The text-heavy context to the right of the page is balanced by a simple shape running down the page. Due to the high use of colour in the images, the shapes needed to be solid colours to bring balance to the design.

 

Ultimately, the images and graphics used in this design were implemented to enhance the effectiveness of the design. They have contributed to the layout, readability, and visual aesthetics of the newsletter, thus making them effective.

 

Reference:

Williams, R. (2015). The non-designer's design book : design and typographic principles for the visual novice (4th ed.).