LinkedIn is an online platform that enables users to network within a professional site (LinkedIn, 2022). This platform allows its users to connect, established professional relationships and display professional skills and success. LinkedIn is ideal for maintaining business relationships as it allows for networking opportunities, industry updates and keeps businesses relevant on Google through search engine optimisation (Business Assist, 2022).
By having a LinkedIn account, businesses can manage and maintain relationships by engaging with content shared, gathering intelligence on connections to use in future engagement and sharing high-quality, relevant, helpful or of interest content to existing or potential connections (Dodaro, 2022). All of these are professional forms of communication through networking which is vital for staying and maintaining connections.
By having network connections, users can stay up to date within their field. This is important for businesses as individuals will be aware of the latest trends 'to satisfy or engage with customers or potential clients (Business Assist, 2022).
Finally, by having a LinkedIn account, businesses can stay relevant on Google or any search engine through Search engine optimisation (SEO). When a user creates their profile, keywords, skills and values can be assessed which will 'assist with visibility and increase the chances of your business being presented in the search results (Business Assist, 2022). This is important for businesses, as it allows their potential or current clients/connections to easily find them and get in touch outside of LinkedIn.
Therefore, by having a LinkedIn account, businesses have the advantage of maintaining relationships through engagement, relevance, and SEO.
Reference:
Business Assist. (2022). How Can Businesses Benefit from Using LinkedIn? - Business Assist. Business Assist. Retrieved 5 September 2022, from https://businessassist.net/how-can-businesses-benefit-from-using-linkedin/.
Dodaro, M. (2022). 5 Solid Ways to Build Strong Relationships with Your LinkedIn Contacts. Top Dog Social Media. Retrieved 5 September 2022, from https://topdogsocialmedia.com/how-to-use-linkedin-contacts/.
What is LinkedIn and How Can I Use It? | LinkedIn Help. Linkedin.com. (2022). Retrieved 5 September 2022, from https://www.linkedin.com/help/linkedin/answer/a548441/what-is-linkedin-and-how-can-i-use-it-?lang=en.
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Ijeab, 2022, Digital technology internet play display contact, digital image, veiwed 5 September 2022, https://www.freepik.com/free-photo/digital-technology-internet-play-display-contact_1235347.htm under a Creative Commons Attribution 2.0. Full terms at http://creativecommons.org/licenses/by/2.0.
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