When doing a keyword search through seek using the words digital communications manager, many different roles appear. This post will look at the four most popular jobs that appeared and delve into what these different roles do.
Digital Content and Communications Coordinator
The digital content and communications coordinator works closely ‘to support the communications, marketing, and fundraising departments of the organisation (Position Description – Digital Content Coordinator, 2019). The role is mostly responsible for creating digital content, creating, and managing campaigns and managing engagement across social media platforms ("Digital Content & Communications Coordinator", 2022). Skills required for this position include brainstorming, communication and problem-solving and is similar to a sales position as it works with digital platforms to market for the business. The pay is anywhere between $30-$50 per hour as this role is not a managing role, but rather a coordinating position.
Digital Communications Coordinator
A digital communications coordinator specifically focuses on increase in web traffic, email lead generation and social media audience growth ("Digital Communications Coordinator (LFA)", 2022). To be successful in this role, an individual needs to have experience in editing and creating content management, email and messaging marketing, effective communication, attention to detail and relationship management skills ("Digital Communications Coordinator", 2022).
Digital Communications Advisor
A digital communications advisor works closely with the management and communications team to ensure the smooth functioning of digital channels ("Digital Communications Advisor | IDRC - International Development Research Centre", 2022). An induvial must be qualified in communications and marketing as well as digital communications, website design and project management. The position typically pays between $90,000 - $98, 000 and is currently in high demand according to seek advertisements ("Digital Communications Advisor", 2022).
Digital Marketing Communications Specialist:
The Digital Marketing Communications Specialist role appeared mostly from corporate businesses such as mining or Universities. From the job descriptions posted in seek, keywords such as ‘communication and engagement’ appeared in almost every post. This role is typically associated with planning, coordinating, collaborating, and optimising online platforms ("SEEK - Browser Upgrade", 2022). While the first words on that list were consistent throughout each job post, the optimising of online platforms changed depending on the type of company. For example, the mining company was looking for someone to focus specifically on leading the website search engine optimisation (SEO) and optimisation, while the university post was focusing on innovation through social media ("Communication Specialist, Digital Assessment Program", 2022). Regardless, this position entails working within the company to optimise marketing strategies through communication. The pay ranges from $100,000 - $125, 000 and seems to be in high demand in areas all around Australia. To be eligible for this role, an induvial need to have a minimum of 3 years of experience in digital marketing/communication roles and understand social networking.
Reference:
Butterfly Foundation. (2019). Position Description – Digital Content Coordinator (1st ed.).
Digital Communications Advisor. SEEK. (2022). Retrieved 28 August 2022, from https://www.seek.com.au/job/58140455?type=standout#sol=332d879a7cd1d050a7bf8e7e092d4508739ec366.
Communication Specialist , Digital Assessment Program. SEEK. (2022). Retrieved 28 August 2022, from https://www.seek.com.au/job/58107867?type=standard#sol=3b622b789bc385c5dc08e2718be17ce89c620a54.
Digital Communications Advisor | IDRC - International Development Research Centre. IDRC - International Development Research Centre. (2022). Retrieved 28 August 2022, from https://www.idrc.ca/en/job/digital-communications-advisor.
Digital Communications Coordinator (LFA). EPIP. (2022). Retrieved 28 August 2022, from https://www.epip.org/digital_communications_coordinator_lfa#:~:text=Specifically%
Digital Communications Coordinator. SEEK. (2022). Retrieved 28 August 2022, from https://www.seek.com.au/job/57951120?type=promoted#sol=800a64296feb9e5d1682512ca1dbfb54c39214be.
Digital Content & Communications Coordinator. SEEK. (2022). Retrieved 28 August 2022, from https://www.seek.com.au/job/58030877?type=promoted#sol=1f75c6121b64f5e2ee4b83c1af2894451263b5e9.
SEEK - Browser Upgrade. SEEK. (2022). Retrieved 28 August 2022, from https://www.seek.com.au/career-advice/role/digital-marketing-specialist#:~:text=Planning%2C%20coordinating%20and%20optimising
Image:
Drobotdean, 2022, Happy young business colleagues indoors, digital image, viewed 5 September 2022, https://www.freepik.com/free-photo/happy-young-business-colleagues-indoors_6514571.htm#query=professional%20person%20talking%20to%20group&position=0&from_view=search under a Creative Commons Attribution 2.0. Full terms at http://creativecommons.org/licenses/by/2.0.
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